Linear Group
149 new homes | Prime residential scheme in Greater Manchester
About the project
This high-profile residential development delivers 149 contemporary new homes in a prime Manchester location, contributing to the city’s growing portfolio of high-quality urban living spaces.
Our role
If We Ran The Zoo managed all communications and PR activity surrounding the all important 'topping out' cermony, including:
-
PR event management – full pre-event planning and on-the-day delivery
-
Media engagement and press release creation, including coordination with funding partners Maslow Capital and the Greater Manchester Combined Authority
-
Social media content creation to amplify visibility and engagement
-
Photography and drone content to capture and showcase the development
Impact
A well-planned and well-executed communications strategy that generated strong media coverage, high levels of engagement across digital channels, and enhanced the project’s reputation among investors, partners and local stakeholders.




