Transforming Liverpool’s historic northern docks into a world-class mixed-use waterfront.

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About the project
Liverpool Waters is an ambitious 30-year regeneration vision to bring life back to the city’s northern docklands — creating a sustainable, high-quality, mixed-use waterfront that extends Liverpool’s Commercial Business District and its iconic world heritage waterfront.

Spanning over 2km of the River Mersey and covering 60 hectares of former dockland, the scheme represents the largest single development opportunity in Liverpool, driving significant economic growth for the city and wider region.

 

Our role
If We Ran The Zoo provides ongoing communications and marketing support for Liverpool Waters, including:

• Public relations and media management

• Strategic campaign planning and content creation

• Stakeholder and community engagement

 

Impact

• Consistent positive media coverage since May 2021 — spanning local, regional and national outlets, broadcast features, and extensive trade coverage across property, construction and regeneration media.

• Regular promotion of key milestones, planning applications, government funding announcements, new tenants and award wins.

• Continuous growth across social channels, with increases in followers, reach and engagement reflecting a strong, engaged online community.

 

Outcome
Liverpool Waters continues to be recognised as one of the UK’s most ambitious waterfront regeneration projects — with a clear, consistent communications strategy helping to build awareness, credibility and long-term support among stakeholders, investors and the wider public.