£130m residential development | 500 waterside apartments

​

Peel’s largest single development project since MediaCityUK in 2010, Millers Quay has transformed a once disused dockside into a thriving new residential community — and one of the most commercially successful build-to-rent schemes in the North West.

​

Our role
If We Ran The Zoo delivered a full communications package for the project, including:

• Public relations and media management

• Event planning and stakeholder engagement

• Digital marketing and social media management

• Brand development (with Smiling Wolf) and campaign rollout

 

Impact
Over a 30-month period, our strategic communications programme achieved:

• Consistent, high-profile media coverage across regional and national outlets

• Over 20,000 active users to the new Millers Quay website within the first three months of launch

• More than 2,000 enquiries and 800 viewing requests within the first eight weeks

• Phase one (150 apartments) fully let within five months, well ahead of business plan targets

• Numerous award wins including the prestigous Housing Design Award

 

Outcome
Millers Quay has been widely recognised as an exemplar of design, delivery and partnership working — with stakeholders, investors and residents alike citing it as a flagship for sustainable urban regeneration at Wirral Waters.